Wow! I am not too familiar with cognitive sciences and their applicability in entertainment industries, but this seems like an interesting use of cognitive neuroscience
![:)](images/smilies/1.gif)
I know Microsoft and Apple have been trying to use consumer input (user interface in program applications, websites, etc.) for quite a while now, but the cinema thing blows my mind!
If I may ask... what does your man have to do with it, exactly?
![:P](images/smilies/10.gif)